Almega Serviceföretagen: A real/ly important job.

Almega Serviceföretagen, a Swedish cleaning companies association, changed people's perceptions of cleaners in Sweden by highlighting the importance of the job.

About The Brand

Almega Serviceföretagen (Swedish Cleaning Companies Association) is the industry- and employer organization for Sweden's cleaning service companies, where the industries facility management, window cleaning, home service, cleaning and cleaning are included. In total, the association has 1,300 member companies that together employ over 55,000 people.

Challenges & Goals

  • The cleaning business and the cleaner profession are dragged down by a general low status in the eyes of the public. This low status partly affects the opportunities to retain and recruit staff, but also the conditions for the cleaning companies to charge properly (and profitably) for work performed....

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