Almarai: InMobi and Spark Foundry garner nearly 3 million impressions on in-app ads for Almarai

Almarai, a food and beverage manufacturer and distributor, promoted its line of hummus in Saudi Arabia.

Campaign details

Brand: AlmaraiLead Agency: Spark FoundryRegion: EMEA

Strategy

Objective

To promote its line of hummus and boost brand awareness in Saudi Arabia through engaging advertisements, Almarai and its ad agency of choice, Spark Foundry, partnered with the mobile experts at InMobi to execute three creatives for distribution as mobile ads in October and November 2021.

Founded in 1977, Almarai is the Middle East's leading food and beverage manufacturer and distributor. They are also the world's largest vertically integrated dairy company.

In this campaign, InMobi measured against global industry benchmarks to determine success. Global benchmarks...

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