Ally: The Milestone Initiative

Financial services company, Ally, partnered with DC and Milestone Media in the US to position itself as a leader in financial empowerment and DEI, raise brand awareness and build trust with communities of colour, particularly Black consumers.

Campaign video: Ally – The Milestone Initiative

Selected creative: Ally – The Milestone Initiative


Media Agency: EssenceMediacom New YorkAccount Lead: Jon AmesBusiness Lead: Mariana DimitrovaGlobal and US Chief Creative and Content Officer: Benjamin VendraminInvestment Lead: Kate ReynoldsMedia Lead: Kelsey Armstrong / Sean StapletonStrategy Director:Darus Zahm...

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