Ally: The first bank to accept reddit gold

Online financial institution Ally Bank ran an above-the-line and social campaign on Reddit to grow awareness and brand preference.

Campaign video: Ally – The first bank to accept reddit gold

Credits

Media agency: MediaCom New York / R/GA New York3D Art Director: Natasha Saenko3D Artist: Calvin LeeAccount Director: David MintzAlly Business Leads: Mariana Dimitrova / Robert DeSena Ally Campaign Leads: Andrew Ettinger / Sean StapletonAssociate Creative Director: Bede Gannon / Jonathon ShannonAssociate Video Editor: Christian HeilmanCreative Director & Senior Technical Director: Wing LuoCreative Director: Katie Facada / Thibault GerardDirector, Content Studio: Chris DetoyExecutive Creative Director:James Dick...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands