Ally Financial: Big Sean, HBCU students and Ally teach kids money lessons in Minecraft

Ally, a digital financial services company, launched a campaign in the US to deliver 80m reach impressions, secure 500 pieces of coverage and align with the brand's ethos of 'do it right'.

Submission Name:

Big Sean, HBCU Students & Ally Teach Kids Money Lessons in Minecraft

Objectives

Ally, a full-scale digital financial services company, was founded on the principle of being an ally to its employees, customers and communities. For more than a decade, Ally has championed financial and social inclusion as an integral part of its culture and key driver of its business success. As Ally researches, designs and builds next-generation financial solutions, it recognizes that innovation fueled by diversity leads to better products and breakthroughs.

In summer 2021, Ally's CSR group and its agency Tier One Partners were charged with...

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