Ally Financial: Big Sean, HBCU students and Ally teach kids money lessons in Minecraft

Ally, a digital financial services company, launched a campaign in the US to deliver 80m reach impressions, secure 500 pieces of coverage and align with the brand's ethos of 'do it right'.

Submission Name:

Big Sean, HBCU Students & Ally Teach Kids Money Lessons in Minecraft

Objectives

Ally, a full-scale digital financial services company, was founded on the principle of being an ally to its employees, customers and communities. For more...