Allstate - if at first you do not succeed, go back to what the consumer said

Allstate Auto Insurance wanted to remain a top brand and grow, but faced the problems that the market is an established undifferentiated category with low involvement and interest from the customer, as well as being a product which they find confusing.

Allstate – if at first you do not succeed, go back to what the consumer said

If at first you don't succeed, Go back to what the consumer said!!

AUTO INSURANCE IS AN ESTABLISHED, UNDIFFERENTIATED CATEGORY WITH LOW INVOLVEMENT AND INTEREST.

  • It is a product...

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