Allianz Türkiye: UX design for Allianz'ım mobile app

Allianz, a European multinational financial services company, increased digital penetration, active users, and engagement in Turkey by championing its app, Allianz’im.

Campaign Details

Brand: Allianz TürkiyeAgency: TingRegion: EMEA



Allianz Turkey wanted to enhance its mobile application experience in terms of usability, functionality and technology in order to serve better and advance in the competition.

Digitalization is a notion which grew in importance globally for each and every sector in the last decade, and insurance is not an exception. However, not all the sectors has a term created for its digitalization, such as insurtech. There are some factors that sets insurance apart and renders digitalization one of the most important aspects for insurance sector in...

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