Allianz: Allianz is with you

Allianz, a European multinational financial services company, increased approval rate, purchase intent, and customer sentiment in Turkey by connecting with customers.


Allianz, the brand with the highest price index in the private health insurance market, went beyond the price sensitivity of its consumers and established an emotional bond with them through the Allianz Is With You platform.

  • In a topic as important as health, we wanted to overcome the price barrier and establish an emotional connection with the target audience.
  • In Turkish society, loved ones come first. In other words, the target audience, which does not care enough about themselves and does not take action for themselves due to price sensitivity, does everything for their loved ones. We put this...

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