Allevia UK: 360 launch campaign

Allevia, an oral allergy medicine owned by pharmaceutical company Sanofi, increased market share, brand awareness, and consideration in the UK by advertising on digital platforms before the allergy season.

Campaign Details

Brand: AlleviaAgency: Hearts & ScienceRegion: EMEA



Sanofi is one of the biggest players in the Allergy category globally. But in the UK its portfolio was still underrepresented. Aware of a high level of dissatisfaction...

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