Allen and Overy: The uncharted territories

British law firm Allen & Overy ran the Uncharted Territories campaign to promote its Future Disputes group, engage potential clients and position itself as innovative and progressive.



Allen and Overy (A&O) wanted a campaign that would reflect the innovative and pioneering nature of the team and to promote its new capability, The Future Disputes Group. The campaign had to push boundaries creatively whilst staying true to their brand.


TEAM LEWIS conceived and executed an integrated campaign that could help change perceptions and position A&O's litigators as strategic advisors on future disputes. Video was chosen as the best platform to help audiences understand the issues and dispute risks they could face in the future.


The campaign demonstrated the group's expertise and credibility to overcome...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands