All Which? acquisition and retention activity
MIKE COLLING & COMPANY AND WATSON PHILLIPS NORMAN
CLIENT • Which?
THE TEAM • Mike Colling, John Willacy, Chevy Wall, Bob Nash, Alison Meredith, Annette Thurgood, Luanda Stewart, Dan Honer, Giles Winser.
WHAT IS WONDERFULABOUT THIS WORK? • This is not a story of a single “Eureka” moment, nor of a hero campaign. Base results for this client were already award-winning for both growth and ROI. We recruited more subscribers than any year since 1985 and improved ROI and retention.
OBJECTIVES• Beat last years’ (award winning) acquisition results. Generate more...