Most product categories were able to record a full advertising recovery this year but there are notable exceptions, according to WARC Data's latest Global Advertising Trends report.
For example, transport & tourism leads growth with an absolute increase of $12.5bn this year but is still almost $2.9bn down on 2019 levels.
Shortfalls of varying degrees were also recorded among a number of CPG sectors this year, including toiletries and cosmetics (down $1.2bn), tobacco (down $378m), food (down $109m) and alcoholic drinks (down $78m).
At the same time, some categories have registered continuous growth in their advertising spend –...