All product sectors projected to top pre-COVID ad investment next year

An overview of the growth in advertising spend by product category in 2021, 2022 and 2023.

Most product categories were able to record a full advertising recovery this year but there are notable exceptions, according to WARC Data's latest Global Advertising Trends report.

For example, transport & tourism leads growth with an absolute increase of $12.5bn this year but is still almost $2.9bn down on 2019 levels.

Shortfalls of varying degrees were also recorded among a number of CPG sectors this year, including toiletries and cosmetics (down $1.2bn), tobacco (down $378m), food (down $109m) and alcoholic drinks (down $78m).

At the same time, some categories have registered continuous growth in their advertising spend –...

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