All In: Report and action plan

Advertising Association

The 2021 UK All In Census gathered data on both the representation and lived experiences of those working in the advertising and marketing industries – the richness of the data helped build the most detailed understanding yet of the industry’s make-up and shaped the All In Action Plan, a series of nine actions which companies across the industry are encouraged to implement.
  • Based on over 16,000 responses from individuals working in advertising and marketing.
  • Though representation of LGBTQ+ people and those from ethnic minorities was higher than the national average, people living with disabilities, those from working class backgrounds and those aged over 50 were significantly underrepresented.
  • Senior leadership positions are dominated by white men, and the study identified sizable gender and ethnicity pay gaps.
  • Ethnic minorities and those living with disabilities were significantly more likely than average to report negative workplace experiences.
  • The All In Census will run again on 15th March 2023 and every two years thereafter to track progress....

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