"All Because …": From command and control to cascades and contexts

Argues that market research theory and methods are still too dominated by rationalisation, linear thinking and cause-effect models.

'All Because ' From Command And Control To Cascades And Contexts

Anthony Tasgal POV Marketing and Research

The Thesis

A Jigsaw of linear thinking has dominated marketing and communication thinking for too long. Cause (a brand positioning) and effect...