Algorythms for glocal effectiveness: The orchestration of data science, business knowledge and storytelling that re-positioned human insights at The Coca-Company LATAM

Case study detailing the adoption of algorithmic insight methods by a regional insights team at The Coca-Cola Company LATAM.

The business context

Unlike love stories, where the plot initially unfolds in a joyful and colourful mood, this business case takes place in the middle of harsh pressing forces. The first of those is a challenge our industry has been debating for several...

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