Algorithms of scent and experience: Using machine learning to pair aromas with emotions and motivations in the personal care category

Describes research into relationships between aromas, motivations and emotions in the context of the personal care category, with a view to translate this knowledge into usable concepts, messages, ads and stories.

There is a fatal moment when art transforms itself to take on the artistic qualities of the neighboring arts. It is then when short and narrow spirits proclaim decadence is upon us. — Gustave Moreau


We explore the role of machine learning, multi-source...

Not a subscriber?

Schedule your live demo with our team today