Algorithms of scent and experience: Using machine learning to pair aromas with emotions and motivations in the personal care category
Alejandro Salgado-Montejo, PhD, Carlos Payares, Jaime Gómez, Rodrigo Salgado and María José Aza
Describes research into relationships between aromas, motivations and emotions in the context of the personal care category, with a view to translate this knowledge into usable concepts, messages, ads and stories.
There is a fatal moment when art transforms itself to take on the artistic qualities of the neighboring arts. It is then when short and narrow spirits proclaim decadence is upon us.
— Gustave Moreau
Highlights
We explore the role of machine learning, multi-source...
