Algida: End It Up with Algida!

Algida, the ice cream brand, carried out a campaign to ensure that it would become the most requested dessert food in Turkey.

Campaign details

Brand: AlgidaLead Agency: Standby Creative GroupRegion: EMEA

Strategy

Objective

Having a dessert after the food was a very solid habit in Turkey which was reflected in food orders. Although ice cream is not perceived as a dessert, it secured...