Algida: End It Up with Algida!

Algida, an ice cream parlour, launched a campaign in Turkey to make the brand the most requested dessert after food.

Campaign details

Brand: AlgidaLead Agency: Standby Creative GroupRegion: EMEA

Strategy

Objective

Having a dessert after the food was a very solid habit in Turkey which reflected in food orders. Although the ice cream is not perceived as a dessert, it secured its place in studies as the only sweet that nobody could refuse in Turkey. In our ice cream journey, we set out with the most favorite dishes, and our purpose was to make Algida the most requested dessert after food. It was to become the first dessert to come to mind upon mention of...

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