Algida: End It Up with Algida!

Algida, an ice cream parlour, launched a campaign in Turkey to make the brand the most requested dessert after food.

Campaign details

Brand: AlgidaLead Agency: Standby Creative GroupRegion: EMEA

Strategy

Objective

Having a dessert after the food was a very solid habit in Turkey which reflected in food orders. Although the ice cream is not perceived as a dessert, it secured...