Algida: Changing Algida ice creams as the weather changes

Algida, an Italian ice cream brand, increased its conversion rate and return on ad spend in Turkey by tailoring ads to different cities depending on the weather.

Campaign Details

Brand: AlgidaAgency: PHD TurkeyRegion: EMEA

Campaign video

Strategy

Objective

The weather in Turkey varies in every city. It even changes from day to day. However, ice cream consumption is highly correlated with weather condition. Even slight...

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