Algebra, slide rules and hammers

Nick Bonney and Jonathan Fletcher

After a period of almost unparalleled expansion, the mobile telephone market reached a relative plateau by 2003 across much of Western Europe.

Algebra, slide rules and hammers

Nick Bonney and Jonathan Fletcher

Mobile telephony has been one of the fastest-growing markets of the last decade. But by 2003, the period of rapid growth in Western Europe had came to an end. In the UK, the market had shifted from being one of rapid growth in the late 1990s to a more mature market. Consumers were placing far more value on the handset brand than on the network brand. Mobile operators were responding by offering increasingly rich deals to consumers in an attempt to capture market share. Operators were also looking...

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