Algebra, slide rules and hammers: a mobile telecoms segmentation

This paper describes the experience of developing Orange's European mobile consumer segmentation and applying it to the UK market.

Algebra, slide rules and hammers: a mobile telecoms segmentation

Nick BonneyOrange, United Kingdom

Jonathan FletcherIlluminas Group, United Kingdom

PREFACE

In this paper the authors share their experience of developing Orange's European mobile consumer segmentation...

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