Algebra, slide rules and hammers: a mobile telecoms segmentation

Nick Bonney and Jonathan Fletcher

This paper describes the experience of developing Orange's European mobile consumer segmentation and applying it to the UK market.

Algebra, slide rules and hammers: a mobile telecoms segmentation

Nick BonneyOrange, United Kingdom

Jonathan FletcherIlluminas Group, United Kingdom

PREFACE

In this paper the authors share their experience of developing Orange's European mobile consumer segmentation...

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