Alexander Keith's

Alexander Keith’s India Pale Ale was a leading beer in Eastern Canada but a small brand nationally. The growing popularity of microbreweries and specialty beers provided an opportunity to build the brand.
Agency: Downtown PartnersAuthors:Doug Corbet, Charles Oliver, Steve Silverstone, Rob McCarthy, Lauren Mitchel, Harvey Carol, Ian Brooks, Dan Pawych, Jeff McCrory, Peter Breton, David Douglas, Janis Lindenbergs, Cynthia Tycolis and Anne Marie Martingnago...
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