Agency: Downtown Partners | Authors: Doug Corbet, Charles Oliver, Steve Silverstone, Rob McCarthy, Lauren Mitchel, Harvey Carol, Ian Brooks, Dan Pawych, Jeff McCrory, Peter Breton, David Douglas, Janis Lindenbergs, Cynthia Tycolis and Anne Marie Martingnago |
Alexander Keith's
Advertiser: Labatt Breweries of Canada Awards: Packaged Goods Beverage - Silver
EXECUTIVE SUMMARY
Business Results Period (Consecutive Months): June 03 – December 2004.Start of Advertising/Communication Effort: June 2003.Base Period for Comparison: Historical data.
Alexander Keith's India Pale Ale was a dominant beer in Eastern Canada but a small brand in the...