Aleve case history - real people campaign

Analgesic brand Aleve had successfully extended its target audience to arthritis sufferers and, as a result, sales grew in 2003 by nearly 13%.

Aleve case history – real people campaign

AGENDA

Business Situation

Finding and owning a pain state (arthritis) that grows the business The impact of ADAPT on the business

Research Plan

Understanding consumer reactions to ADAPT

Identifying The Target...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today