Aldi UK: How Aldi keeps on winning christmas with Kevin the carrot

Discount supermarket Aldi ran a multi-year, multi-channel campaign in the United Kingdom to defend sales, share, penetration and loyalty at Christmas.

Campaign details

Brand: AldiBrand owner: AldiEntrant company: McCann ManchesterMedia: UM ManchesterMarket: United KingdomSector: Supermarkets & grocery storesMedia channels:Cinema, Direct marketing, Merchandise & free gifts, Mobile & apps, Newspapers,...