Aldi: Like brands 2011-2020 Aldi, a supermarket chain, increased brand love and penetration in the UK by launching a campaign spanning several years that applauded its competition rather than knocking them. 1 - Influential Idea 3 - Sales Spike 4 - Brand Builder 5 - Commercial Triumph 6 - Enduring Icon Supermarkets & grocery stores United Kingdom Campaign detailsBrand: AldiAgency: McCann ManchesterCountry: United Kingdom Campaign videoCreative assetsRead the full case study here...