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Aldi: Like brands 2011-2020

Aldi, a supermarket chain, increased brand love and penetration in the UK by launching a campaign spanning several years that applauded its competition rather than knocking them.
  • 1 - Influential Idea
  • 3 - Sales Spike
  • 4 - Brand Builder
  • 5 - Commercial Triumph
  • 6 - Enduring Icon
  • Supermarkets & grocery stores
  • United Kingdom

Campaign details

Brand: AldiAgency: McCann ManchesterCountry: United Kingdom

 

Campaign video

Creative assets

Read the full case study here...
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