Aldi: #FreeCuthbert

Aldi, a discount supermarket chain, reacted to legal action from rival chain Marks & Spencer by launching a social media campaign, #FreeCuthbert.

Campaign video: Aldi – #FreeCuthbert

Credits

Creative agency: McCann ManchesterArt Director: Sean CareyBusiness Director: Emily-Jane BrownChief Creative Officer: Dave PriceCopywriter: Conrad RobsonSenior Social Media Account Director: Calum Macdonald-BallSenior...