Aldi: 2010-2019: How taking an alternative path took Aldi from shame to pride

Aldi, the supermarket brand, achieved unexpected success in the UK grocery category by taking a fresh approach to marketing communications.

Campaign video: Aldi – 2010-2019 – How taking an alternative path took Aldi from shame to pride

Read the full campaign case study

Selected creative: Aldi: 2010-2019 – How taking an alternative path took Aldi from shame to pride

Credits

Agency:McCann Manchester...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today