Aldi: 2010-2019: How taking an alternative path took Aldi from shame to pride

Aldi, the supermarket brand, achieved unexpected success in the UK grocery category by taking a fresh approach to marketing communications.

Campaign video: Aldi – 2010-2019 – How taking an alternative path took Aldi from shame to pride

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Selected creative: Aldi: 2010-2019 – How taking an alternative path took Aldi from shame to pride

Credits

Agency:McCann Manchester...