Alcoholic drinks in Western Europe

Provides an overview of alcoholic drinks in the European market, including leading companies and brands, forecast projections and country snapshots.
  • Sales of alcoholic drinks are likely to have been boosted in Italy in 2021 when the national team won the delayed EURO 2020 men’s soccer tournament.
  • Although inflation was impacting purchasing power for many consumers at the end of the review period and moving into the forecast period, a premiumisation trend continued to be seen across much of the Western European region.
  • Health and wellness is an ongoing trend in alcoholic drinks in much of Western Europe, with some consumers keen to switch zero-alcohol versions of popular alcoholic drinks and others wanting to cut their alcohol intake, opting for products...

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