Alcoholic drinks in Middle East and Africa

Provides an overview of alcoholic drinks in the LATAM market, including leading companies and brands, forecast projections and country snapshots.
  • Heineken’s launch of the Desperados brand in flavoured/mixed lager in Nigeria has proved to be a major success, driving very dynamic growth in the category in the last few years.
  • With alcoholic drinks prohibited under Islamic law, sales in Saudi Arabia remained dependent on non-alcoholic beer over the review period – the Kingdom therefore has the lowest per capita consumption rate in Middle East and Africa.
  • Rising health consciousness, especially among younger consumers, is seeing them search out products with low or no alcohol content, such as Bavaria Non Alcoholic, Heineken 0.0 or Castle Lite.
  • Heineken is expanding its operations...

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