Alcoholic drinks in Latin America

Provides an overview of alcoholic drinks in the LATAM market, including leading companies and brands, forecast projections and country snapshots.
  • Local craft beers performed strongly in Argentina in 2022, helped by the continued on-trade recovery, but also multiple new product developments.
  • Although inflation remained high in 2022, Brazilian consumers continued to focus on premium products and quality, driving many industry players to expand or invest in their premium portfolios.
  • Health and wellness was an increasing driver of innovation in Mexico, with 2022 launches including Tecate 0.0 beer from Heineken, reduced-calorie Casillero del Diablo Belight wine from VCT & DG México, and Bailey’s Light from Diageo.
  • In most of the major markets across Latin America, healthy growth rates are expected over...

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