Alcoholic Drinks in Asia Pacific

Provides an overview of alcoholic drinks in the APAC market, including leading companies and brands, forecast projections and country snapshots.
  • The Chinese alcoholic drinks market’s performance was heavily influenced by the return of COVID-19 in 2022, however, off-trade growth remained positive in China while total volume sales were increasing everywhere else in Asia Pacific.
  • In 2022, due to soaring raw materials prices and the weakening of the Japanese currency, many players increased the shipment prices of their products which saw the top four beer companies in Japan increase their shipment prices for beer and other alcoholic drinks.
  • Health and wellness was one of the major trends in South Korean alcoholic drinks in 2022, with beer and spirits seeing increasing numbers...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands