Alcohol Advisory Council of New Zealand (ALAC) – Culture Change Campaign

The Alcohol Advisory Council of New Zealand (ALAC) wanted to tackle the country's binge-drinking culture, a challenge when the notion of getting drunk was seen as simply letting off steam while being stone cold sober was perceived to be as boring as it sounds.

Alcohol Advisory Council of New Zealand (ALAC) – Culture Change Campaign

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Charity/Not for Profit/Public ServiceClemenger BBDOAlcohol Advisory Council of New Zealand (ALAC)Culture Change Campaign

SUMMARY

How do you tackle New...

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