Alcohol Advisory Council of New Zealand – Culture change
Category: Social Marketing/Public ServiceAgency: Clemenger BBDOAdvertiser: Alcohol Advisory Council of New Zealand (ALAC)Campaign: Culture Change
SUMMARY
Clemenger BBDO and the Alcohol Advisory Council of New Zealand (ALAC) created a series of television commercials to show the ugly side of what binge drinking can lead to – serious injury, violence, sexual assault.
The controversial campaign aimed to trigger national debate to help address statistics including:
70% of weekend hospital admissions are alcohol-relatedi.
70% of police time is spent attending alcohol-related incidentsii....