Getting people to moderate their drinking behaviour is a huge task. According to research, the major obstacles to changing behaviour include the fact that people enjoy drinking (and getting drunk), and that the causes of binge drinking are numerous and highly complex.
Alcohol Advisory Council of New Zealand – Culture change
Category: Social Marketing/Public ServiceAgency: Clemenger BBDOAdvertiser: Alcohol Advisory Council of New Zealand (ALAC)Campaign: Culture Change
Clemenger BBDO and the Alcohol Advisory Council...