Albert Heijn - Smurfs over Holland

Albert Heijn, the largest food retailer in the Netherlands, was experiencing market share growth but found families with children were not being reached effectively.

Albert Heijn - Smurfs over Holland

Agency name: TBWA\NEBOKO Client name: Albert Heijn Category: Retail or Trade Marketing


With over 800 stores, Albert Heijn is the largest food retailer in the Netherlands. Although Albert Heijn's market share has grown strongly over the last years, one group of consumers is still under-represented in its stores: families with children. This group represents almost one quarter of all supermarket turnover, and is therefore very valuable to Albert Heijn.

Therefore, an important objective of this campaign was to attract more families with children. However, it is not Albert...

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