Albert Heijn - Football Stickers

Albert Heijn, the largest food retailer in the Netherlands, was enjoying good sales but realised that families with children were unrepresented in stores and decided to remedy this.

Albert Heijn – Football Stickers

Agency name: TBWA/NEBOKO Client name: Albert Heijn Category: Sponsorship/Joint Effort/Tie-in


Albert Heijn is the largest food retailer in the Netherlands. Although Albert Heijn’s market share has grown strongly over the last few years, one group of consumers is still under-represented in its stores: families with children. This group is very valuable to Albert Heijn, representing almost a quarter of all supermarket turnover.

An important objective was to attract more families with children. However, it is not Albert Heijn’s style to simply ‘buy’ market share through cheap promos. Instead, Albert...

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