Albert Bartlett Rooster Potatoes – Agent
Principal Author: Peter Carter – Consumer Insight
Contributing Authors: Alfredo Marcantonio and Steve Hobbs – MPH Creative
This is the remarkable story of the enduring and exceptional power of TV advertising.
It is a story of transformation of a brand in a commodity market, in recessionary times.
It utilises the power of TV created celebrity culture. In a post modern world it mocks that culture, but gains from that culture for its own benefit.
It achieves this in a highly price promoted, supermarket dominated grocery market, without major bog-offs or distribution gain. It...