Albany Bakeries: A fresh start

The South African bakery, Albany, used the back to school period to run a successful voucher campain over low-barrier-to-entry mobile channels, improving brand health and offering certainty after a period of lockdown.

Campaign Details

Brand: Albany BakeriesLead Agency: HellosquareRegion: EMEA

Strategy

Objective

ALBANY BAKERIES – An iconic South African brand that leads the bread category in premium positioning, product quality, and freshness. Make Albany synonymous with...