Campaign details
Brand: ToyotaBrand owner: Toyota Motor CorporationEntrant company: AKQA - United Arab EmiratesIdea creation: AKQA DubaiMarket: Middle East & North AfricaSector: AutomotiveMedia channels: Competitions & contests, Merchandise & free gifts, Online video, Word of mouth, Influencers, KOLs, Social mediaBudget: Up to 500k
Executive summary
Toyota’s Land Cruiser connected with young drivers in the UAE by partnering with a long standing institution – a fruit juice cafeteria
As the iconic Toyota Land Cruiser started losing its connection with younger drivers (18-35), it wasn’t enough...