Al-Futtaim Toyota: Operation White Cruiser
Vylan Dalmaida, Chirag Khushalani
Established SUV marque Toyota Land Cruiser capitalised on the power of community with an Instagram-based activation that helped it win the hearts of young off-roaders in the UAE.
Campaign details
Brand: ToyotaBrand owner: Toyota Motor CorporationEntrant company: AKQA - United Arab EmiratesIdea creation: AKQA DubaiMarket: Middle East & North AfricaSector: AutomotiveMedia channels: Social media, Content marketingBudget: No budget
Executive...
