Al Arabia: Be A Man

Al Arabia Outdoor Advertising ran a 360-degree campaign in Saudi Arabia to raise awareness of prostrate cancer and encourage men to go for regular preventative checks.

Campaign details

Brand: Al ArabiaBrand owner: Al ArabiaAgency: FP7 McCann RiyadhMarket: Saudi ArabiaIndustries: TV channels, services, programmesMedia channels:Content marketing, Online display, Online video, Outdoor, out-of-home, Social media, Websites & microsites...