AkzoNobel: Heritage heroes

Dulux Heritage, a luxury paint brand, engaged the UK’s painter/decorator profession with an online campaign that celebrated the skill and future of their work, with influencer content generating over 660,000 views.

Brief / approach

In its second year of launch, we were tasked with continuing to drive mass awareness and consideration of the Dulux Heritage range with painters & decorators. Positioning it as the only range that delivers both desirable colours in...

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