AkzoNobel: Glidden Gets You Going
Category: Product Manufacturing and DistributionCountry where program ran: USADate program started/ended: April 2009 to November 2009
Product Description: The Glidden Company started in 1875. Glidden produces branded paints that dominated the American household consumer market for many years. In 1986 the brand was sold to ICI. Sales declined rapidly since 2003. AkzoNobel acquired the brand under the ICI umbrella in 2008.
Advertiser/Client Name: AkzoNobelMedia Channels: Direct Mail Print TV/Video/Radio Other Website: URL: http://www.thebuzzwerks.com/Preview/038817/