Akbank: Unleashing power of conversational sales

Akbank, a commercial banking company in Turkey, utilised AI to revolutionise traditional banking.

Campaign details

Brand: AkbankAgency: AkbankRegion: EMEA



The strategic goal of our project is to realize the need of the customers before they come to us and communicate proactively to offer personalized financial solutions to our customers. We aimed to revolutionize the traditional banking experience by communicating with the customer through a conversational sales method. Our key performance areas focused on increased user engagement, sales growth and improved customer satisfaction.

Global Goal: To improve customer experience by offering tailor-made financial solutions to our customers, and to increase sales with personalized recommendations, thanks to the...

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