Akbank: Offline OOH Measurement & Optimization

Akbank, the banking institution, used the Digital Onboarding Campaign to gain new customers in Turkey.

Campaign details

Brand: AkbankLead Agency: MediacomRegion: EMEA

Strategy

Objective

Our aim for the Digital Onboarding Campaign was to gain new customers in the light of the measurement limitations brought by the new regulations, to explain the benefits and...