AirTran Holdings, Inc.: Go. There's Nothing Stopping You campaign

AirTran Airways took to the skies in 1997 following the merger of AirTran, a small carrier serving 11 cities from its base in Orlando, Florida, and ValuJet, a discount carrier struggling to rebuild after the crash of one of its planes.

AirTran Holdings, Inc.: Go. There's Nothing Stopping You campaign

Rayna Bailey

OVERVIEW

AirTran Airways took to the skies in 1997 following the merger of AirTran, a small carrier serving 11 cities from its base in Orlando, Florida, and ValuJet, a discount carrier struggling to rebuild after the crash of one of its planes. Within two years AirTran was emerging as a strong competitor in the discount airline market, and the trouble-plagued ValuJet was fading into memory. By 1999 AirTran served 30 cities with 280 daily flights, and plans were under way to replace its entire fleet of planes with newer...

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