Airtel Safe Pay: The Safest Way to Pay

Roshni Shroff

Airtel Payments Bank, a financial services brand, launched Airtel Safe Pay in India to provide an additional layer of payment validation and reduce the risk of fraud.

Campaign details

Brand: AirtelBrand owner: Bharti AirtelEntrant company: Taproot Dentsu - IndiaIdea creation: Taproot Dentsu MumbaiMarket: AsiaSector: Telecoms & utilitiesMedia channels:Point-of-purchase, In-store, Print - general, Unspecified, Social...

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