Airtel: 175 re-played

Airtel, an Indian multinational telecommunications company, increased its reach and position in the 5G category by creating a film that celebrated India winning the cricket world cup.

Campaign details

Brand: AirtelAgency: Essence GlobalRegion: APAC

Strategy

Objective

Airtel wanted to showcase that it is 5G ready and at the same time create awareness about how 5G will transform the lives of the consumers. To establish the reputation of being a pioneer in tech and innovation the telecom giant displayed various use cases of 5G across industries.

Airtel recreated the iconic innings from the 1983 World Cup where Kapil Dev scored an unbeatable 175 runs that won us the match. The spectacular performance was unfortunately not recorded on the day due to a strike...

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