Airspace Intelligence: How Airspace Intelligence explained its tech through the use of smart art

Airspace Intelligence, a software-first aerospace company used digital artwork to explain AI-based technology to its audience.

Key Matrix

The client

Airspace Intelligence

The mission

Explain a hard-to-understand Al-based technology to both the airline industry (its target customer) and a broader audience. The agency and client agreed that we'd need compelling art to help explain the technology.

Art strategy

Commission three separate digital illustrations that would thoughtfully represent the visual user interface of the software operating system, and also the complexity of airline routing and the variety of potential routes. For use in print or on the web.

About Airspace Intelligence

Airspace Intelligence uses an artificial intelligence platform to support air traffic flow optimization at scale. Operating...

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