Key Matrix
The client
Airspace Intelligence
The mission
Explain a hard-to-understand Al-based technology to both the airline industry (its target customer) and a broader audience. The agency and client agreed that we'd need compelling art to help explain the technology.
Art strategy
Commission three separate digital illustrations that would thoughtfully represent the visual user interface of the software operating system, and also the complexity of airline routing and the variety of potential routes. For use in print or on the web.
About Airspace Intelligence
Airspace Intelligence uses an artificial intelligence platform to support air traffic flow optimization at scale. Operating...