Alaska Airlines wanted to tout their innovation. Via the use of Al. However, it wasn't their Al, it was of a startup that had yet to launch. So we were called to work alongside Alaska and their firm, C+C, to launch a software-first aerospace company out of stealth; inform the tech and aviation industries about the benefits of its Al-based routing technology and focus on the carbon savings.
Key results (the wins)
Positive reception that Al bolsters safety, efficiency, and worker confidence; won't result in job cuts
Positive media results for...